Forbes Library has a brand new look! The new logo is inspired by the shape of the sandstone arch over the front doors and also suggests the open pages of a book. This new visual identity seeks to reflect the fact that Forbes Library is much more than a building. It is a welcoming community hub where people can gather to find solace, resources, and inspiration.

The library engaged strategic brand consultant Seth Gregory to develop the new logo and style guide in conjunction with its strategic planning process, during which feedback from community surveys and focus groups guided the decisions. The library was eager to embark on this project, with support from the Friends of Forbes Library and the result is an identity system that is very flexible and adaptable to a variety of situations and with related identities for the library’s Calvin Coolidge Presidential Library and Museum, Hosmer Gallery, Hampshire Room for Local History, and the Friends of Forbes Library.

The tagline for the new branding is “For All” and reflects the library’s commitment to serving the diverse needs of our community and the library’s value of equitable library services. “The brand has a fresh and optimistic look and we are so pleased to launch it at a time when we are seeking to reach new audiences and reconnect with current patrons as we emerge from the pandemic,” said Lisa Downing, Library Director. The library’s new logo can be seen on its website, and soon there will be giveaways to pick up including stickers and magnets along with branded items for sale.